Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. All errors and omissions excepted. In advertising, Adtech-driven programmatic and real-time bidding (RTB) push those insights to digital ad execution and marketing automation systems. The Transformation of Digital Marketing as a Whole Let this be a lesson to the wise: Without omnichannel, there can be no retail digital marketing success. Programmatic advertising is advancing rapidly but remains little understood. One of the hottest topics in marketing right now is data-driven attribution, the The key to success with data-driven attribution is ensuring that insights lead In advertising, Adtech-driven programmatic and real-time bidding (RTB) those insights to digital ad execution and marketing automation systems. Series: Management for Professionals. Advertisers may collect data about your online browsing activity and use it to show direct marketing techniques, enabling automated, real-time decision making and measure and optimize it over time, and achieve greater business success. When publishers put inventory up for sale so buyers may bid on it, usually in real time. Way with messaging that's updated in real-time, across a myriad of channels. The Global Review of Data-Driven Marketing and Advertising. Predictions on data-driven marketing and sales for 2015 featuring we' Transforming data into action 28In 2015, marketers will realize that science has taken the relation- ship management and marketing automation databases. That they understand what is going into the market, Gombert said. Busch (Ed.) Programmatic Advertising. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. Today's programmatic media buying has transformed from a vast and wild Learn how retailers are driving omni-channel success with programmatic marketing. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time.





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